What are cookies?
Cookies are small data files stored on your device when you visit a website. They help websites remember your preferences, understand visitor behaviour, and provide a more personalised experience. Cookies can be set by us (“first-party cookies”) or by third parties whose services we use (“third-party cookies”).
How we use cookies
We use cookies to ensure our website works properly, to improve performance, and to analyse visitor interactions. Some cookies are necessary for the site to function, while others are used for tracking and analytics purposes to help us understand how visitors interact with our content.
Types of cookies we use
Strictly Necessary Cookies
These cookies are essential to the functioning of the website. They enable core features such as security, network management, and accessibility.
- Duration: Session-based (deleted when the browser is closed).
- User data collected: None beyond functional technical identifiers.
- Cannot be disabled via our cookie settings tool.
Analytics & Tracking Cookies
These cookies help us understand how users interact with our website, allowing us to improve content and functionality.
- Duration: Persistent cookies (typically last between 1 day and 24 months).
- User data collected: Aggregated and anonymised usage data, session duration, navigation paths, click behaviour, screen interactions.
- Tools used:
- Google Analytics 4
- Tracks anonymised user behaviour to analyse website performance.
- Privacy Policy
- Microsoft Clarity
- Records anonymised session replays and heatmaps to analyse user interaction.
- Privacy Policy
- Google Tag Manager
- Manages and deploys other cookies and tracking scripts.
- Does not collect personal data directly.
- Privacy Policy
Marketing & Automation Cookies
These cookies allow us to deliver relevant content and understand engagement across channels.
- Duration: Persistent cookies (usually expire between 6 and 24 months).
- User data collected: Source of visit, interaction with campaigns, form submissions, user preferences.
- Tools used:
- LinkedIn Insight Tag
- Tracks conversions, website visits, and campaign performance from LinkedIn ads.
- Privacy Policy
- ActiveCampaign
- Tracks website visits, email opens/clicks, and form interactions to support automated marketing workflows.
- Privacy Policy
Embedded Content Cookies
When you view embedded content (such as YouTube videos), third-party platforms may set their own cookies.
- Duration: Varies by provider; YouTube cookies may persist for up to 24 months.
- User data collected: Video views, playback preferences, device/browser information, and anonymised analytics.
- Provider:
- YouTube (Google)
- May collect data even if you do not interact with the video.
- Privacy Policy
Managing your preferences
You can manage or withdraw your cookie consent at any time using our cookie banner. Alternatively, most browsers allow you to control cookies through their settings. Please note that blocking some types of cookies may affect your experience on the site.
Changes to this Cookie Policy
We may update this policy periodically to reflect changes in technologies or regulations. The latest version will always be available on this page.
Last updated: 8 August 2025
Contact
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
Email: info@upfrontdiagnostics.com
Address:
UpFront Diagnostics Ltd.
Li Ka Shing Centre
Robinson Way
Cambridge CB2 0RE
United Kingdom
